To convert social media views into website sales, I focus on building trust, creating desire, and making the buying process feel effortless. I use high-quality, engaging content that clearly shows the value and results of the product, especially through tutorials, routines, and real-life use. Clear but subtle calls-to-action guide viewers to the website, while linking products directly and using features like link-in-bio or story links to reduce extra steps. I also build credibility through consistency, honest reviews, and audience interaction, so viewers feel confident purchasing when they visit the site.

To create a luxury skincare reel that attracts high-end customers, focus on clean visuals, soft lighting, and a minimal aesthetic. Use elegant opening shots, slow and smooth movements, and calming music to set a luxury tone. Highlight the product’s texture and application while telling a story centered on self-care and experience rather than just features. Keep on-screen text and captions simple, refined, and intentional to convey exclusivity and quality.