I would encourage participants to capture and share their experiences on social media using a dedicated event hashtag and set up a social media wall or booth where people can take photos or record videos with branded props and share them instantly, amplifying the reach and visibility of the event.

I would focus on understanding the campus environment/audience then use social media to create targeted pre launch buzz. After that I would look for reputable student ambassadors to increase the word of mouth spread. If possible I would also look to have referral incentives given, and create partnerships with influencers and the campus.

I think one creative concept that would really resonate and excite students about Poparazzi is a college campus challenge. This challenge would be like a game that encourages competition between students and community engagement. We could have campus photo challenges that relate to a theme, also have leaderboard and rewards to better encourage competing. We can have singular or collobrative challenges where students can team up to create joint photo submissions using poparazzi