I managed the Instagram for a small online clothing boutique. They wanted to increase engagement. I implemented a strategy focused on user-generated content and interactive Stories. By creating a unique hashtag and consistently reposting customer photos, and by using polls and Q&As in Stories daily, we increased our engagement rate by 40% in two months and built a much stronger community feel.

I approach it by creating an 'audience persona.' I analyze the demographics, interests, and pain points of the target audience. From there, I tailor the content's tone, format, and platform. For example, educational content might be best as an Instagram Reel or carousel, while behind-the-scenes content works well for Stories. The key is to provide value in a format they prefer.

I'm drawn to brands that build strong communities. I admire Glossier for their customer-centric content and how they've built a powerful brand identity. I also love following small businesses and artists on both platforms who have a unique visual style and connect authentically with their followers.