I've worked extensively with CRM platforms such as Mindbody, ZenPlanner, and HubSpot to support both client experience and operational workflows.

In my marketing role, I used CRM tools (primarily HubSpot and Mindbody’s marketing suite) to track lead pipelines, segment prospective clients, automate email and SMS marketing sequences, and monitor social media conversion funnels. I regularly analyzed engagement and conversion data to improve campaign performance and create more personalized outreach strategies.

As a facility manager, I used ZenPlanner and Mindbody daily to handle membership billing, scheduling, attendance tracking, contract renewals, and athlete training records. I also maintained facility data, such as equipment usage and space scheduling, to ensure efficient operations.

I frequently generated reports to understand our salesflow, identify member retention patterns, and inform program development decisions.

I always double and triple check my information! As a psychological researcher, it's important to make sure the figures and information is as accurate as possible.

Instagram is more professional, brand-oriented, and polished while tiktok can be a little more authentic and in-the-moment.