I describe scents by breaking them down into familiar, everyday experiences rather than abstract terms. I focus on first impressions, main notes, and the mood the scent creates—using comparisons like places, moments, or feelings to help viewers imagine it even through a screen. By pairing clear language with visuals and reactions, I make the scent feel tangible, relatable, and easy to picture in their own space.

I prefer TikTok for product promotion because it prioritizes authenticity, trends, and storytelling over polished ads. TikTok allows me to create relatable, lifestyle-driven content that shows products in real use, helping viewers quickly connect and trust the brand. Its fast-paced, discovery-based algorithm also makes it easier for retail products to reach new audiences organically and go viral.

I create standout retail content by blending storytelling with relatability—showing how a product fits naturally into everyday life rather than feeling like an ad. For a brand like ScentMatch, I’d focus on short-form, visually engaging videos that tap into lifestyle moments (dorms, apartments, self-care routines) and highlight the “smells expensive but isn’t” appeal through trends, ASMR-style shots, and honest reactions. By pairing eye-catching visuals with authentic captions and platform-native trends, I’d make the product feel aspirational yet accessible, encouraging viewers to imagine it in their own space.