A few of my current favorites are Rare Beauty, Fenty Beauty, Melixir, Cocokind, Ilia Beauty, and Drunk Elephant! Not only are their founders extremely influential women, but Rare Beauty and Fenty Beauty are known for their excellent marketing and consistent dedication to mental health and diversity. Melixir, Cocokind, Ilia, and Drunk Elephant are all examples of clean beauty brands that focus on fun, innovative, and healthy skincare for their diverse audiences. Across their social medias, each of these brands have consistent themes and curated aesthetics. Founded in South Korea, Melixir promotes vegan, sustainable skincare and has featured plastic-free pop-ups/packaging. Cocokind's products are cruelty-free, ethically sourced, and part of their profits are donated to causes like ocean cleanups and the ACLU. Ilia's commitment to clean, quality makeup products extend to their consumer recycling program, and Drunk Elephant not only features a colorful, vibrant social media aesthetic but educates its consumers on the science behind its products.