Darby Profile Image

She/Her

Darby

I’m a digital marketing student at the University of Kansas with a strong interest in social media strategy and digital storytelling. I’m eager to gain hands-on experience creating content.

I’m a digital marketing student at the University of Kansas with a strong interest in social media strategy and digital storytelling. I’m eager to gain hands-on experience creating content.

Endorsements

Campus professional

About Me

University of Kansas

Lawrence, KS, US

digital marketing, sports management

Class of 2028

Lawrence, KS, USA

Skills

Audience Engagement / Digital Marketing
Applying social media strategies to increase visibility and engagement
Canva & Graphic Design Basics

Interests

Social media
Digital marketing
Content creation

My Clubs and Associations

Delta Gamma

Active member

KU Marketing Club

Active member

Interview Questions

My Wellnest Consulting

Video Editor - Beauty & Wellness

My Wellnest Consulting Profile Image

How do you ensure videos reflect a brand's authentic narrative?

I make sure videos reflect a brand’s authentic narrative by first understanding the brand’s core values, tone, and target audience. I research their style and messaging to keep the visuals, language, and mood consistent with their identity. When creating content, I focus on genuine storytelling, showing real results, behind the scenes moments, or testimonials instead of overly polished ads. I also collaborate closely with the brand team to get feedback and ensure every detail, from color palette to music, aligns with their story and feels true to who they are.

My Wellnest Consulting

Video Editor - Beauty & Wellness

My Wellnest Consulting Profile Image

What techniques do you use to make beauty and wellness videos more engaging?

I use a mix of creativity, storytelling, and editing techniques to make beauty and wellness videos more engaging. I focus on clear visuals, natural lighting, and clean transitions to keep the viewer’s attention. I also use upbeat music, text overlays, and close up shots to highlight key steps or products. To make the content feel personal and authentic, I include voiceovers or short on camera moments where I share personal tips or experiences. Finally, I keep videos concise and well paced so they’re both informative and entertaining.

SureThingCo

Content Creator for Innovative Body Care Brand

SureThingCo Profile Image

Why are you interested in working with Fur?

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