Hammitt’s Instagram feels luxury, lifestyle, and editorial — clean, polished, and curated in a way that celebrates the effortless, put-together woman. I love how the feed captures versatility, from city life to seasonal looks, and highlights bags that truly work for all occasions. Personally, I connect with the lifestyle side of the brand — the “life’s the occasion” energy, the chic what’s in my bag setups, and the idea of dressing up just to do everyday things. It’s that balance of intention and ease that really stands out.

I’ve created a lot of short-form videos across lifestyle and beauty—mixing on-camera moments, voiceovers, and clips edited to music. While most of my work has focused on lifestyle and beauty, I’m excited to bring that same creative approach into fashion storytelling and help translate Hammitt’s luxury aesthetic into engaging, scroll-stopping videos.

I like to stay on top of trends by blending online inspo with real-world observation. I follow creators like Koleen Diaz for effortless fashion inspiration, scroll through Pinterest to see what aesthetics are circulating, and honestly, just pay attention to what people are actually wearing when I’m out. Trends often start quietly in real life before they hit the feed.