After trying KEY, the energy hit was clean and smooth no jitters, no crash. Within about 15–20 minutes, I felt more alert and focused, like my brain had just ‘clicked on.’ It wasn’t overwhelming or wired energy more like a steady, motivating push that made me want to get things done. Definitely the kind of boost that feels natural and functional, not forced."

When evaluating a new beverage, I break the taste experience into several key components to give a well-rounded and honest review: Flavor Profile: I look for balance is it sweet, sour, bitter, salty, or umami? Are the flavors layered or one dimensional? I also consider how natural or artificial it tastes. Aroma: Smell is a huge part of taste. I pay attention to how the drink smells before and during sipping — fruity, spicy, herbal, etc. and whether it complements the flavor. Texture/Mouthfeel: Is it smooth, fizzy, syrupy, watery, or creamy? Mouthfeel adds a lot to the drinking experience and can make or break a beverage. Aftertaste: I assess what lingers after the initial sip is it clean, refreshing, or does it leave a strange coating or artificial note? Sweetness/Acidity Balance: Especially important for juices, sodas, or energy drinks. I check if the sweetness feels cloying or just right, and whether the acidity gives it a nice kick or overwhelms it. Uniqueness & Memorability: Finally, I ask does this drink stand out? Would I remember it or crave it again?"

Nicole Vawter landed a Barstool Sports internship with a catchy video resume that racked up 657,000 views and had people commenting “be hired ASAP