When I was a social media marketing intern at Lavender and Truffles, I worked on a super fun UGC campaign that really brought the community together. We encouraged customers to share photos or videos showing how they used our products in their daily lives, along with a branded hashtag we promoted on Instagram and Facebook.To get the ball rolling, we teamed up with a few micro-influencers to create inspiring examples, which made it easier for people to jump in. We also offered a little incentive: the chance to be featured on our social media pages, which got people excited to participate.Throughout the campaign, I made sure to engage with everyone who joined in—liking, commenting, and resharing their posts to show we genuinely appreciated their creativity. The results were awesome! We saw more people using the hashtag, gained new followers, and had way more engagement on the UGC posts. It was such a rewarding experience to see how the campaign not only boosted the brand’s visibility but also made customers feel like they were a real part of the story.

When it comes to translating a brand’s essence into user-generated content (UGC), I like to focus on making it fun, relatable, and true to what the brand stands for. It’s all about understanding the brand’s vibe—what it represents, how it talks, and what it looks like—and finding ways to help the audience connect with that naturally.I’d start by creating prompts or campaigns that encourage people to share content that reflects the brand’s personality. For example, if the brand is all about adventure and empowerment, I’d ask followers to show how they’re using the product in bold or inspiring ways. To make it easy and fun, I’d share example posts or give tips on what kinds of content would stand out.From there, I’d engage with the community by liking, commenting, and sharing their posts—it’s such a great way to show appreciation and strengthen that connection. The goal is to make people feel like they’re part of the brand’s story, not just creating content for it. That way, the UGC feels authentic, and it really brings the brand’s essence to life.4o

As a social media marketing intern at Lavender and Truffles, I contributed to enhancing brand visibility through a successful social media campaign centered around user-generated content (UGC). The campaign encouraged customers to share photos of their favorite Lavender and Truffles products, using a specific hashtag that we promoted across Instagram and Facebook.To kick things off, we collaborated with a few micro-influencers to showcase the campaign, setting the tone and providing inspiration for other customers to participate. We then featured the best customer submissions on the brand’s Instagram Stories and feed, which not only increased engagement but also created a sense of community around the brand.The results were impactful: we saw an uptick in hashtag usage, a noticeable boost in follower growth during the campaign period, and a spike in website traffic directly from Instagram. By spotlighting our customers and amplifying their voices, we not only increased visibility but also strengthened relationships with our audience, proving the power of authentic, community-driven content.