I enjoy creating lifestyle content the most, especially when it has a mix of fashion, personality, and a really strong visual feel. I like making content that still feels natural and relatable, whether that’s an unboxing, a styling video, or a more casual testimonial, but still makes the product look elevated and desirable.

One example was when I was handling social media and marketing tasks for a small business and realized their online presence felt inconsistent. On my own, I used Canva to create more cohesive content, Squarespace to update the website, and scheduling tools to plan posts more strategically. It solved the problem because everything started to feel more organized, visually consistent, and easier to manage going forward.

I stay organized by keeping everything in one place and being really on top of deadlines, notes, and to-do lists so nothing slips through the cracks. I’m used to balancing different kinds of digital tasks at once, like content planning, emails, and admin work, and I think the biggest thing is staying flexible while still having a system.