I would prioritize brands that feel like a natural fit for Julia's audience and content style. Some of the first brands I'd reach out to would be Alo Yoga, Rhode, Princess Polly, Poppi, Summer Fridays, Revolve, Tarte Cosmetics, Bloom Nutrition, Away, and Free People Movement. I chose these brands because they all have strong Gen Z audiences and are already investing heavily in influencer marketing. They fit naturally into the types of content Julia creates, whether that's wellness routines, fashion and beauty content, travel, everyday lifestyle moments, or social experiences. I think partnerships perform best when they feel authentic to both the creator and their audience, so I'd focus on brands that make sense for Julia's lifestyle rather than simply targeting the biggest companies. Beyond securing one-off campaigns, I would also look for opportunities to build long-term relationships with brands. Those partnerships tend to feel more genuine, create stronger results for the brand, and help build trust with the audience over time.

I see AI as a tool that helps me work smarter, not replaces the work itself. I would use it to research brands, identify trends, organize partnership information, draft outreach emails, brainstorm creative collaboration ideas, and analyze campaign results. By automating some of the more time-consuming tasks, I can spend more time building relationships, creating thoughtful pitches, and managing partnerships effectively. I think the best results come from combining AI's efficiency with human creativity, strategy, and communication.

I would approach pitching a brand deal by first asking, "Why does this partnership make sense?" I think the best pitches feel thoughtful and personalized rather than transactional. I'd research the brand, understand its audience and current marketing efforts, and identify how Julia's content and community align with their goals. From there, I'd craft a tailored pitch that clearly communicates the value of the partnership, including creative ideas, audience fit, and potential campaign outcomes. I would focus on building genuine relationships with brand contacts and maintaining organized communication throughout the entire process. As opportunities move forward, I'd track deliverables, timelines, and campaign performance while helping negotiate terms that create value for both the brand and creator. I'm highly organized, enjoy relationship-building, and love the intersection of influencer marketing, brand strategy, and creative storytelling, which is why this type of work is especially exciting to me.