Very confident! I've had to do it before, and I find that outreach is fairly simple with the correct formalities in place, alongside a sense of genuine interest in the creator's work! Establishing a real relationship is the most important thing, and it goes a long way in attaining a strong influencer database that contributes to a viable marketing portfolio!

I have tons of experience! I've been curating content for various organizations and brands since I was in high school, with early experiences on leadership boards introducing me to content calendars, creatively positioned Meta and Search ads, and the importance of creating engaging content that entices an audience and establishes a brand identity early on! Further, recent content efforts with organizations and efforts on my college campus, from Bumble, to my Panhellenic chapter and Hopelessly Yellow, have expanded my content portfolio. My summer internship experience also broadened my experience in content calendar creation, post scheduling, and advanced graphics that appeal to a wide array of consumers!

I have, yes! I currently work as a campus ambassador for Bumble Incorporated, and I have had to spearhead gifting, seeding, and database initiatives for local campus influencers! I promote Bumble-sponsored events and features through these creators, targeting specific student demographics and putting an interpersonal face to our product launch. The creator market is exponentially growing, and utilizing influencers appeals to audiences in a more relatable and effective form!