I’d run a ColourPop x USC Sorority Touch-Up Series. On campus, I’d host 5-minute Trojan Touch-Up pop-ups near high-traffic areas and during Panhellenic events, offering curated mini lip or blush samples in USC colors. I’d partner with sororities to do chapter-specific sampling nights before formals, game days, or recruitment, and activate members as micro-creators to post GRWM: Sorority Edition content. This makes ColourPop feel built into sorority life while driving authentic peer-to-peer buzz.

I would discover creative and organic ways to include colourpop into my videos as well as reach out to student organizations that I am familiar with in order to promote the samples.

I love that it makes makeup and beauty affordable. As a current college student who struggles financially I have only been able to get into makeup because of brands that are affordable like colourpop.