’d bring humor and energy to hydration content by keeping it playful, relatable, and full of personality. For example, I’d create funny “hydration fails” skits like someone dramatically realizing they haven’t had water all day—then saving the day with the brand. I’d use trending audios, quick memes, and campus humor (like “POV: You’re trying to survive midterms but your electrolytes are gone”) to connect with students. Fun challenges, energetic transitions, and colorful visuals would keep the tone upbeat, while witty captions—“Stay salty (the good kind)” or “Hydrated and unbothered”—add personality. The goal would be to make hydration feel less like a chore and more like part of a fun, energized lifestyle.

To promote a new electrolyte brand on campus, I would focus on authentic peer-to-peer marketing and interactive engagement. I’d start by hosting eye-catching sampling events at high-traffic spots like the gym, dining halls, and campus quads to give students a fun, firsthand experience with the product. On social media, I’d use trending TikTok and Instagram content—like “hydration hacks,” pre/post-workout routines, and student-athlete testimonials—to highlight the brand’s benefits. Collaborating with fitness clubs, intramural teams, and campus influencers would build credibility and reach. Finally, I’d encourage user-generated content through giveaways or challenges (e.g., #StayChargedChallenge) to make the brand feel energetic, community-driven, and essential for active student life.

To create engaging content that encourages hydration among college students, I would focus on making it fun, relatable, and trend-driven. I’d highlight real campus moments—like studying, working out, or hanging with friends—while showing how Trevi fits naturally into a busy lifestyle. Using short, aesthetic videos and trending sounds on TikTok or Instagram, I’d create challenges, polls, and hydration tips that make drinking water feel exciting and social. Authenticity would be key—sharing personal benefits, featuring friends, and promoting sampling events to make staying hydrated feel both cool and effortless.