In the past, I promoted an event by creating engaging social media content that built excitement before and during the event. I made short videos and Instagram stories highlighting teasers, behind-the-scenes prep, and giveaways, and used trending audio and campus-relevant humor to make the posts shareable. During the event, I captured authentic, fun moments of attendees enjoying themselves and shared them in real time, which drove high engagement and made the event feel unmissable online.

I would approach creating engaging social media content for a beverage brand by focusing on relatable, shareable moments that highlight the product naturally. This could include fun lifestyle posts showing students enjoying the drink in real situations, quick “how-to” or recipe videos, and interactive content like polls, challenges, or giveaways. I’d also leverage trends—popular sounds, memes, or campus-specific humor—to make the content feel timely and authentic. Finally, I’d track engagement metrics to see what resonates and adapt the content to keep building buzz and brand love.

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