One branded video I created and featured in was for ShopTomBachik’s launch of the Cosmic Chrome Collection. I produced an Instagram Reel showcasing the nail polish’s shimmering effect using close-up shots paired with trending audio. The video combined visually satisfying transformations with engaging storytelling about the product’s unique features. This Reel not only increased engagement significantly but also contributed to a 60% boost in email open and click rates tied to the campaign. Being on camera allowed me to connect authentically with the audience, making the content feel personal and relatable. You can see the video here: https://www.instagram.com/reel/DG_FjGvSs5E/?utm_source=ig_web_copy_link&igsh=YWs5aW0xcDBrdWhi

I have 3+ years of hands-on experience in social media content creation and management, with a strong focus on TikTok and Instagram. My skills include video editing with CapCut and Canva, trend analysis, community engagement, and influencer collaboration. I’ve successfully created content that drives engagement and builds authentic connections between brands and their audiences. Additionally, I am comfortable adapting brand voice and storytelling to suit different platforms and campaigns.

You can view my portfolio and examples of my work here: https://readymag.website/u1012130800/5586163/

I don’t have direct hands-on experience running TikTok Shop Live events yet, but I’m very familiar with the platform from an audience perspective. I regularly watch TikTok Shop Lives to understand what content resonates, how hosts engage viewers, and what strategies drive sales — so I’m well-prepared to quickly step into a more active role when the opportunity arises.