He/Him
Daniel
I'm a performance marketer with 3+ years driving growth for e-commerce based brands across Google and Microsoft Ads. I bring a test first with a flexible mindset & a track record of delivering results
About Me
Brookwood High School
Class of 05/2016
Atlanta, GA, USA
Skills
Interests
Brands I Follow
Interview Questions
SprinkleBites
Meta Ads and Email Marketing Manager
What strategies have you used to improve Meta ad ROI?
Use a 2 campaign structure (one testing, the other for scaling)
Use and combine varying ad format (carousels, statics, video, dynamic feed based)
Use creative hooks
Use varying audiences (high value custom, lookalikes, interest stacking, broad)
Add 3P attribution as an additional layer for reporting
SprinkleBites
Meta Ads and Email Marketing Manager
How do you optimize email campaigns for better engagement?
Re-engage Non-Openers
Keep subject lines between 6 to 10 words or 40 to 50 characters
Use the preview text as a secondary hook
Personalize content by referencing specific browsing behavior, location, or past interactions with the brand
Use Clear CTAs
Run A/B Tests on small subsets before sending the winning version to the rest of the list
Design for All Screens