https://www.tiktok.com/@danigonzalezugc/video/7547841752107896069?is_from_webapp=1&sender_device=pc&web_id=7499139359837554219

https://www.tiktok.com/@danigonzalezugc/video/7580507912875822343?is_from_webapp=1&sender_device=pc&web_id=7499139359837554219

When creating UGC videos for a product relaunch, I focus on storytelling and authenticity. I start by clearly highlighting what’s new—such as updated packaging—while reassuring the audience that the original formula they love remains the same. I aim to capture attention within the first few seconds using natural, lifestyle-driven visuals, followed by close-up shots that showcase the product details. I also prioritize creating content that feels relatable and organic, rather than overly produced, so it resonates with the target audience. Finally, I align each video with the brand’s aesthetic and values, ensuring the content feels cohesive and engaging while encouraging curiosity and trust around the relaunch.

I have experience creating content for both established and emerging beauty and fragrance brands. I’ve collaborated with Valentino Beauty, creating UGC content for their Donna Born in Roma perfume, focusing on highlighting the fragrance story, packaging, and luxury aesthetic in an engaging and authentic way. I’ve also worked with Dolly Beauty, promoting their fragrance Scent From Above, where I created relatable, lifestyle-driven content that connected emotionally with the audience. In addition, I’ve partnered with smaller brands such as Renewed Scents, promoting both a perfume and a body oil. While it’s a more boutique brand, this allowed me to adapt my content style to a more intimate, artisanal, and organic aesthetic.