I’m interested in working with Benny because the brand aligns naturally with how I think about energy and daily routines. Benny’s focus on everyday energy for caffeine conscious consumers feels realistic and refreshing compared to brands that push intensity or overstimulation. I like that Benny fits into real life moments like studying, working, and staying productive without the crash, which makes the content feel authentic and easy to connect with.From a creator and marketing perspective, Benny has a clear brand vibe that translates well to short form video. It gives room to create relatable, lifestyle driven content that does not feel forced or overly promotional. I’m excited by the opportunity to create content that feels honest, social native, and useful while helping Benny reach people who want energy that supports their day instead of overwhelming it.

I have not worked with brands in the past.

One content idea I would bring to life for Benny is a POV style series centered on wanting energy without the crash. These videos would focus on relatable moments like mid day slumps, long workdays, or needing focus without feeling overstimulated. By showing Benny as part of a real routine rather than a quick fix, the content feels honest and directly speaks to caffeine conscious consumers looking for smooth everyday energy. Another idea is a ranking style video comparing different energy sources based on how they actually make you feel, such as focus, jitters, and crashes. This type of content performs well because it feels transparent and opinion based, allowing Benny to stand out as an option that delivers balanced energy. The tone would remain casual and conversational so it feels authentic instead of promotional. I would also create what I drink based on my day content that shows Benny fitting naturally into different routines like studying, running errands, or working on creative projects. This format helps position Benny as a consistent daily choice while staying lifestyle driven and relatable. Lastly, I would produce calm day in the life videos that highlight focus, productivity, and balance. These videos would showcase Benny during real moments such as morning routines, work sessions, or wind down time, reinforcing the brand’s everyday energy and making it feel like a natural part of daily life.