I would start by searching for companies with similar target audiences and look at what they do to cater to said audience. Then using those ideas and ideas of my own, come up with engaging content that is perfectly suited for the company's demographic. Along with that, interacting with the community and listening to input on what they want to see. And really focus on what the desired outcome of said product would be, and to make sure it's shown among a diverse group of people.

Oftentimes, I find that short yet engaging and authentic posts on TikTok go viral. Most people scrolling don't want to watch a long ad that seems scripted. People want to see short videos that not only show interest and enjoyment of a product but results as well.

I make social media content fairly often. I usually post on Instagram stories at least once a day and make a few videos a week on TikTok.