When reviewing a product, I prioritise: Performance and functionality, Purpose and intended use, Quality and Durability, Safety and Security, Environmental impact, user friendliness and value for money. Once I have assessed the previous qualities and have ranked the product accordingly I like to think about long-term Use and adaptability of the product to understand how it could fit into my lifestyle and if it will remain useful, I also like to compare the product with other Alternatives in the market to understand the USP of said product.