Interview Questions
Uber
Design Uber's Back to School Campaign
List the other members on your team (first name, last name, and email)
Lisa J Smith
email: hilldushane458@gmail.com
Uber
Design Uber's Back to School Campaign
what school traditions or campus landmarks can you bring into your campaign?
I can incorporate school traditions like homecoming events, sporting games, or annual festivals into the campaign, aligning the brand with student spirit and community pride. Additionally, campus landmarks like iconic statues or favorite hangout spots could be used in creative visuals, making the campaign feel more locally relevant and connected to students’ everyday experiences.
Chay Spirits
Social Media Engagement Manager

What metrics do you prioritize to measure social media success?
I prioritize engagement metrics like likes, comments, and shares because they show how well the content resonates with the audience. Additionally, tracking conversion rates and customer sentiment helps me understand the broader impact of social media efforts on brand awareness and loyalty.








