Danica Muroff
I’m a Psychology major and Microbiology & Immunology minor, Crisis Text Line volunteer, lab research assistant, Assistant Philanthropy Chair for ΔΔΔ, content creator, gym enthusiast, and artist!
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About Me
University of Miami
Coral Gables, FL, US
Psychology, Microbiology & Immunology; Counseling
Class of 2028
Coral Gables, FL, USA
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Pound Cake
Video Editor for TikTok & Instagram ✂️
Please link to videos you've edited in the past for clients (at least three examples would be the most helpful).
Pound Cake
Video Editor for TikTok & Instagram ✂️
Are you more comfortable with Cap Cut or Adobe Premiere Pro, and why?
I’m more comfortable with CapCut because it’s very efficient for creating short-form, TikTok and Instagram-style content. I like that it has built-in tools for quick cuts, captions, trending effects, and audio syncing, which makes it easy to produce engaging videos quickly without sacrificing quality. Since a lot of my content focuses on fast-paced, trend-driven storytelling, CapCut allows me to edit in a way that feels very native to the platform. That being said, I also have experience with Adobe Premiere Pro for more detailed or polished edits when needed. I’m comfortable switching between tools depending on the project, but for day-to-day short-form content, CapCut is usually my go-to because it’s faster, more intuitive, and better suited for experimenting and iterating quickly based on performance.
Pound Cake
Video Editor for TikTok & Instagram ✂️
What editing techniques do you use to make content stand out on TikTok?
I use editing techniques that keep content fast-paced, visually engaging, and easy to follow since retention is everything on TikTok. One of the main things I focus on is strong pacing, which means cutting out any unnecessary pauses and making sure every few seconds there is either a visual change, text overlay, or shift in scene to keep attention. I also use hooks visually and text-wise right away in the first 1–3 seconds, usually with bold on-screen text or an attention-grabbing moment to stop the scroll. From there, I like to use quick jump cuts, match cuts, and transitions that feel seamless but still dynamic so the video doesn’t feel static. Another technique I rely on is layering text and captions in a way that reinforces the story without overwhelming the viewer. I often use short, punchy on-screen text that mirrors the tone of the video and helps communicate the message even with the sound off. I also pay attention to sound selection, often using trending audio but timing cuts to match beats or changes in the music to make the video feel more intentional and satisfying to watch. Overall, I aim for editing that feels clean, native to TikTok, and structured in a way that keeps viewers engaged from start to finish.