The strategies I would use would be a combination of on and off screen factors to optimize content for SEO. As I mentioned before, social media attention is one of the most important factors to growing a business, so identifying what is most popular and what would bring us the most attention online is very important. Using key words/popular phrases/trending songs in our posts can make our posts easier to find and identify, as well as more searchable. This would also increase and simplify the readability factor to keep people interested for longer. Off screen, paying close attention to feedback and reviews is also crucial to the business. Actually putting feedback into the content and the products themselves would heavily optimize not only the social media aspect, but the business as a whole.

I believe the main focus for tailoring content should be to understand the needs and preferences of the audience. Actively engaging with the audience and being open to as much feedback as possible is key to being able to modify and refine the content to fit the audience. Another important factor to take into account is what is trending and popular in the media at the moment. Social media is, without a doubt, one of the fastest ways to spread information and grow a business nowadays. Having a social media presence that brings attention to things people find entertaining and familiar can easily help the business gain traction from the audience.

I am local to LA.