To create engaging content that fits Sober City’s mission, I’d focus on authenticity and community support. I’d highlight real stories whether it’s small daily wins, moments of clarity or challenges faced on the journey to sobriety. The content would feel relatable and honest, avoiding anything that feels preachy or staged.

I’d use a mix of formats like short videos, testimonials and behind-the-scenes glimpses that show the real people and real emotions behind the mission. Encouraging followers to share their own experiences or tips would foster connection and belonging. Overall, the goal is to build trust and inspire through genuine, compassionate storytelling that aligns with Sober City’s supportive and non-judgmental community vibe.

I use Instagram, TikTok and Facebook most often.

I like Instagram for its strong visual storytelling and features like Stories, Reels and direct messaging that foster real engagement. Its analytics offer detailed insights on reach, saves and follower growth, helping me see what content resonates.

TikTok stands out for its viral potential and creative format. Its analytics dashboard provides data on video views, watch time and audience demographics, which guides me in tailoring content to what performs best.

Facebook remains valuable for its broad audience and community-building tools like Groups and Events. Its analytics give clear metrics on post engagement, page growth and audience interaction, which helps optimize content strategy for deeper connections.

Together, these platforms tools allow me to adapt content and engagement strategies effectively based on audience behavior and preferences.

To optimize engagement across platforms, I recommend a combination of tools and strategies that focus on consistency, insight and authentic interaction. Tools like Buffer or Hootsuite help schedule content to maintain a regular posting cadence, while analytics platforms such as Google Analytics, Sprout Social or native insights from each platform track what resonates with the audience. Strategically, it’s important to tailor content to each platform’s unique audience and format rather than cross-posting identical messages. Engaging actively by responding to comments, joining conversations and using interactive features like polls or stories also boosts connection. Finally, testing different content types and posting times and adjusting based on data ensures engagement grows sustainably and meaningfully over time.