I like to start by really getting to know the brand; their values, style, and audience, and then shape the video so it feels natural to them. I focus on the tone and details so the final product comes across as authentic and connects with people in the right way.

I’ve worked with a few brands creating content, mostly in photo form, but I’ve also made some videos, most recently for Ogee Skincare, where I followed their creative direction closely. While my video experience is more limited, I see it as a great learning opportunity and I’m confident I can do really well in it!