As a biology student, I’m skilled at breaking down complex information into simple, engaging content—perfect for communicating science and wellness topics clearly. I’ve created ‘day in my life’ videos that connect with peers, and I enjoy chatting with others to understand what content truly resonates. This blend of science knowledge and people skills helps me craft authentic, relatable content.

To increase user conversion for Overherd, I’d focus on peer-driven content—like using student creators to share relatable, funny, or helpful moments that showcase the app’s value. I’d also run limited-time campus challenges, referral incentives, and make the onboarding experience super quick and fun. Students convert best when they see real people using something in a way that feels authentic.

I’d motivate brand ambassadors by creating a sense of community and purpose—making sure they feel connected to the brand and each other. I’d keep things fun and personal, like group chats, small challenges, or ambassador spotlights. When people feel seen, supported, and like their voice matters, they’re way more excited to engage and represent the brand authentically on campus.