I am a recent graduate from San Diego State University.

What excites me most about influencer marketing is how personal and community-driven it is compared to traditional advertising. People connect more with content that feels authentic and relatable, so I enjoy the creative side of finding ways to make brands feel natural within everyday content and storytelling. I’m especially interested in understanding trends, audience behavior, and what makes people engage with certain types of content online. I also like that influencer marketing combines creativity, communication, strategy, and analytics all together.

I have experience creating and managing social media content both professionally and personally, particularly on platforms like TikTok and Instagram. I’ve worked on content creation projects for brands like Avatara Skin, Ditto, Olive, etc where I managed posting schedules, followed brand guidelines, created short-form video content, and focused on increasing engagement and audience growth. I’m familiar with tools like CapCut, Canva, TikTok editing tools, and basic analytics to track performance and understand what content resonates with audiences. My personal account on Tiktok has 15k followers and through my background in journalism and advertising, I’ve also developed strong communication and storytelling skills that help me create content that is engaging, clear, and aligned with a brand’s voice.