My experience with packaging design also comes with my experience with business case competitions. My most recent endeavor was in the Kelly Sprint Case Competition, a business competition in which myself, along with a partner had to build a business and also the brainstorm the brand to go along with it. throughout this competition, I took on the role of not only creating subscription boxes from scratch which included communicating with local business owners, but also creating a website in which I created an advertisement for our business.

I approach creating authentic content through brainstorming. I retrieve my ideas from the aesthetic of the brand the purpose as well and I combine those two elements together to create an ad that is eye-catching, but also truthful and chic.

I believe the delivery and the manner in which the ingredients in the product are highlighted are the most important, because in modern times consumers are more focused on whether brands are being truthful about the benefits of the ingredients that are put into the foods that they’re eating.