Although I never managed an official social media campaign. I was a manager at a local boba shop where I would be in charge of their social media (Instagram). I would design posts on promotional drinks or events we would have and interact with customers online.

To begin, I would first research the brand's mission and goals to understand the message we're trying to convey. I would also research competitors to see how we can distinguish ourselves and examine the target market to further analyze which marketing strategies would be the best fit. After my research, I would design some logos and incorporate colors and fonts aligned with the brand's personality and values. Following consultation with the brand, we would execute this identity on all platforms to maintain consistency. Understanding the importance of staying updated on trends to ensure our brand remains relevant amongst evolving market dynamics, I plan to adjust our brand's identity as needed.

Yes! And I'm so excited!!