My best video this month is based on an already ongoing trend in the catering industry, where the staff acted in a short tiktok. In short: a customer said "I ordered without whipping cream" and the staff members replies: "oh im very sorry, ill fix that for you" and then grabs the whipping cream off the plate and throws it in their face. This video worked exceptionally well, relative to the other content this particular brand usually posts, and from here on out they went on to create more of this content type, focussing on fun and virality, instead of informative business talk, which grew their page immensely, i believe about 3 times following and thousands of views

To generate fresh video ideas consistently, I focus on staying tuned to trends, audience feedback, and my own experiences. I keep an eye on trending audio, hashtags, and challenges on platforms like TikTok and Instagram, then adapt them to fit my niche. I currently already run 6 instagram pages, where I also listen to my audience, comments, DMs, etc. Mixing in a bit of creativity, like doing remixes of old ideas or creating themed content, keeps things fresh and fun, but I usually don't try to reinvent the wheel. I speak from experience when I say copying already trending video formats is the way to go.

Yes, I’ve worked with User-Generated Content (UGC) by creating and curating content that resonates with an audience and encourages them to participate. For example, I’ve run Instagram campaigns where I prompted followers to share their own content using a specific hashtag, and then reposted the best submissions on my account. This generated engagement and built a sense of community. I’ve also worked with brands to integrate UGC into their marketing by encouraging customers to post their own photos or videos with the product, helping to boost trust and authenticity.