I helped organize marketing workshops as part of a college club, where we brought in speakers and created sessions focused on real-world marketing skills.

• I supported coordination, promotion, and logistics, and after one event, a few students told us it helped them understand career options and feel more confident applying for internships.

• It was rewarding to see how something we planned could genuinely help someone move forward.

At Reitmans, I regularly tried to make people feel genuinely supported, not just assisted. I once helped a customer who was stressed about finding the right outfit for an important event, and instead of rushing, I spent extra time walking her through options and styling ideas. It wasn’t required, but it made a big difference to her experience and she came back specifically to thank me.

Moments like that showed me how small acts of kindness can turn into long term trust, which is something I really value when building professional communities and relationships :)

I’d focus on content that feels real and relatable, not overly polished. For example, I’d post quick TikToks like “When coffee gives you anxiety but Proper Wild doesn’t” or “Trying Proper Wild during my 3 PM crash,” using trending sounds and simple storytelling.

I’d also reply to comments with videos and encourage creators or ambassadors to share their honest experiences, which helps new audiences trust the brand and want to try it :)