I focus on integrating products into my routine first, and adding links as a helpful resource rather than making them feel like a sales pitch. Most of my content is lifestyle-based (GRWMs, dorm routines, unboxings, and day-in-my-life videos), so I naturally mention the brand while I’m using the product and talk about why I like it. Then I’ll include the link in my caption or bio with something simple like “linked here if you want it” or “everyone keeps asking where this is from — it’s in my bio.” This keeps the video feeling authentic and conversational while still making it easy for viewers to purchase if they’re interested. I’ve found that soft recommendations and real-life demonstrations convert better than hard selling because it feels more like a friend sharing a favorite find.

ince a lot of my current TikTok content already features my dorm life and daily routines, I’d naturally incorporate ScentMatch wax melts into cozy, lifestyle-based videos that show how they upgrade a small space. I’d create content like dorm reset routines, study nights, and “get ready with me” videos where I turn on the wax warmer to make my room smell amazing. This helps viewers see how easy they are to use and how quickly they elevate the vibe of a room without candles or flames, which is perfect for dorm living. To make it more interactive and fun, I’d also film social content like knocking on friends’ dorm doors and having them smell different scents and rate their favorites on camera. Getting their genuine reactions and letting them keep their favorite scent makes it feel authentic and creates natural word-of-mouth excitement. Overall, I’d focus on making the product feel like a must-have dorm essential and giftable item rather than just a fragrance product.

Yes to both. I can fully commit to creating and posting one high-quality TikTok per week for four weeks, and I’m very interested in continuing long-term with Pound Cake. I genuinely enjoy creating beauty and GRWM-style content, so working with a bold, inclusive brand like Pound Cake feels like a natural fit for me. I’d love the opportunity to build consistent content and grow with the brand beyond this initial campaign.