One college holiday moment I’m really excited for is getting ready with friends before a big holiday party — the kind where we’re blasting music, doing last-minute touch ups, and rushing out the door together. It’s the perfect time to show a festive GRWM and capture that mix of chaos, excitement, and campus holiday energy.

TikTok is the most effective platform for beauty because it drives fast product discovery and lets creators show real-time wear tests and GRWMs. Plus, TikTok Shop makes it super easy for viewers to buy products directly from the video, which boosts engagement and sales. Instagram comes next because it’s great for polished visuals, Reels, and Stories that build connection and reinforce the look from TikTok. Together, they create the perfect mix of discovery on TikTok and deeper engagement on Instagram.

To capture authentic finals-week moments, I’d film realistic clips from my actual day — from early-morning classes to late-night study sessions — while wearing SACHEU’s STAY-N™ products. I’d start with a quick, simple GRWM using Lip STAY-N, then bring viewers along with me as the day gets progressively more chaotic: taking notes in the library, grabbing a caffeine break, studying with friends, and finally heading to a late-night review session. Throughout the video, I’d do natural “check-ins” where I show how the makeup is holding up after hours of talking, eating, or studying. Because finals week is stressful and nonstop, those unfiltered moments create a relatable storyline and genuinely highlight the long-lasting, smudge-proof wear. The idea is to show how SACHEU keeps up with real college life — even when I’m running on zero sleep and multiple iced coffees.