Interview Questions
Ellis Brooklyn
Perfume Mist Relaunch

Please link example content
Ellis Brooklyn
Perfume Mist Relaunch

How do you approach making engaging UGC videos for product relaunches?
When creating UGC for a product relaunch, I focus on storytelling and clarity. I highlight what’s new—whether that’s packaging, formula, or brand evolution—while still making the content feel personal and relatable. I usually start with a strong visual hook, then incorporate close-ups, lifestyle shots, and real-time use to bring the product to life. I balance aesthetic visuals with subtle education so viewers understand why the relaunch matters, not just that it happened. My goal is to create content that feels aspirational but approachable, so it resonates naturally with the audience and feels authentic to the brand.
Ellis Brooklyn
Perfume Mist Relaunch

What experience do you have creating content for beauty or fragrance brands?
I have experience creating short-form UGC for beauty and wellness brands, with a focus on aesthetic, relatable content that feels organic to everyday routines. I regularly create GRWM, lifestyle, and product-focused videos that highlight texture, packaging, application, and real-life use while maintaining a natural, authentic tone. I’m comfortable filming, editing, and styling content specifically for brand usage, including clean visuals, on-trend hooks, and concise storytelling. I also understand how to showcase fragrance through mood, storytelling, and visual cues since scent is about emotion and experience as much as the product itself.








