One of the main strategies I would use is getting Yope into already established group chats on campus. On My campus these group chats hold minimum 200 students, so that is a great way to reach a significant amount of people at one time. Along with that I believe that creating a social media presence would be extremely helpful. With social media we can create challenges and interactive posts to get the audiences engaged even if they don't physically see me on campus.

In order to grow a brand's presence on college campuses it is important to tailor all engagement to the generation you're targeting. This generation tends to pay more attention to things and people who are trending or hold value on a college campus. Like greek life and popular/established clubs. Being a proud member of Zeta Phi Beta Sorority, inc, I have learned that influence is everything. In order to grow Yope's presence on my campus I would include Yope in the events I know bring in the most traction. These events hold a significant amount of the student body at one time and I believe it would be a great opportunity to bring light to this brand.

Curiosity and subtlety is key. It is important to not always make Advertisement videos. You have to make an everyday life video and the product happens to be featured. This generation isn't always receptive to videos that feel like something is being forced. They pay more attention to who is holding the product and how does this product help me. For example if a gym influencer does a video about their weekly workouts/ gains and mentions that dirty pop is a drink incorporated in their meals, audiences are now intrigued and think, let me try this product. You have to make them think they need this product.