1.Research: I started by analyzing the heatmaps and session recordings to see where users were dropping off. I also conducted user interviews to understand their mental models.

2. Identify the Core Issue: I discovered the form was too long, asked for non-essential information upfront, and had unclear error messages.

3.

4.

Ideate & Prototype: I sketched out a new multi-step form that broke the information into logical groups. I introduced a progress bar, simplified the language, and designed more helpful validation.

Test & Iterate: I created a high-fidelity prototype in Figma and conducted usability tests with 5 users. I iterated on the design based on their feedback, like changing the button label

My approach is grounded in the principle that creativity must serve function. I start by deeply researching user needs and business goals to establish a solid functional foundation. During ideation, I encourage bold, creative exploration to find innovative and engaging solutions.

Maybe