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Product Feedback Specialist
What's three important aspects you consider when adopting a new social app into your daily screen time?
1. Will the app be used by enough of my friends, influencers, and creators for me to want to try it?
2. Will the app be easy to use and have a stylish yet streamlined look?
3. Will the app push content that appeals to me?
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
ColourPop Cosmetics has a robust social media presence, with over 10M followers on Instagram and 1.3M followers on TikTok. What sets them apart is the use of vibrant colors, frequency of posts, and specific targeting of consumers looking for high-quality products at reasonable prices.
Waag Bag
Social & Content Intern
Please brainstorm one social strategy you'd implement given the role.
One strategy might be to do a "day in the life" series of several different types of dogs (we could choose dog breeds that are the best fit for our products or who are owned by our target consumers). This series would showcase the company's different products being part of the dog's daily life and how they benefit the dog and/or owner. When owners can see the benefits of the company's products and how it makes their dogs feel, they will be more enticed to buy the company's products. It's about tapping into the emotional connection people have with their dogs.