I’d create a “day-in-the-life at the gig” mini video that feels energetic, fun, and shareable. I’d capture people trying the product, interacting with the booth, and enjoying the experience, then edit it with trending audio, fast cuts, and playful captions highlighting the product benefits.To make it engaging, I’d focus on authentic reactions — showing real excitement and curiosity — and include moments that encourage viewers to say, “I want to try that too!” The final content would be a mix of lifestyle storytelling, product highlights, and FOMO-inducing energy that fits perfectly for TikTok, Instagram Reels, or Stories.

One time I was in line at Starbucks, and a girl complimented my lip gloss. I told her it was from Fenty Beauty, and we instantly started talking about our favorite shades and how long they last. That quick moment turned into us following each other on Instagram and sharing more product recs later. It reminded me how easy it is to connect over something you genuinely love — when you’re excited about a product, people can feel that energy. I love moments like that because they show how authentic enthusiasm can turn a simple product into a shared experience.

I’d focus on creating an experience that feels too fun and authentic to skip. To get people to trial Clutch at the gig, I’d make the booth or setup feel like a vibe — energetic music, cool visuals, interactive elements, and shareable moments for social.I’d approach people naturally and keep it conversational — something like, “You’ve got to try this — it’s giving main character energy today.” People respond better when it feels like a fun recommendation, not a sales pitch.I’d also use small incentives like instant giveaways, social challenges, or photo ops (e.g. “Try Clutch, snap a pic, and tag us for a chance to win merch or drinks”). The goal is to make the product part of the experience — something they associate with good energy, good people, and good times.