I love how your Instagram feed showcases your commitment to natural, high-quality products like soy wax melts and candles. The posts highlight both the beauty of your products and the convenience they offer, especially with features like easy-to-clean dishes and timers for worry-free melting. The visuals are clean and inviting, and I can see how the content fosters a sense of relaxation and comfort, aligning perfectly with your brand’s mission to help customers feel happy through fragrance.

Two companies that are doing an excellent job engaging their audience are Glossier and Nike. Glossier excels in building a strong community by prioritizing user-generated content and fostering direct communication with its customers on social media. Nike, on the other hand, consistently creates emotional, inspiring content that resonates with its audience, making them feel like part of a larger movement. Both brands know how to leverage their social media platforms to create meaningful connections and drive engagement.

I stay updated with the latest trends in social media marketing by regularly following industry blogs, social media experts, and platforms like Instagram and TikTok to spot emerging trends. I also participate in webinars, and listen to podcasts, and stay connected with online communities to share insights and learn from others. I love experimenting with new tools and content formats to keep the brand’s presence fresh and engaging.