The Darl
Product Testing+ UGC content
¿Do you think reviews are a key factor before purchasing a product?
Yes, I do believe that reviews are a key factor before purchasing a product. To see someone testing how the product works, its durability and practicality is essential. The Gen Z customer wants opinions, but ones who are honest and straight to the subject.
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
Youthforia has caught my attention since their first launch, mainly because of their social media presence. I do think the transparency behind the production aspects, sharing personal experience and the overall message of the brand contribute immensely. Furthermore, having the brand owner there present and engaged in making content creates a sense of closeness with the audience.
The Darl
Product Testing+ UGC content
¿What is one important thing you look or search before buying a product?
First and foremost, I look at reviews online, but I try to filter them. I like the most UGC, as it feels more reliable than a paid advertisment.