I would think of Lovon core concept wich is he's available 24/7

I would describe something like

have you ever had something in ur mind but no one to tell ?

with a visual of someone sitting looking at their phone overthinking

then switching to blurred messages going into Lovon telling it whats bothering you

then showing Lovon supporting and encouraging responses

the ending it with a strong CTA voice over or text

need someone to talk to? Lovon is here 24/7

I think both instagram and tiktok are good but I feel like tiktok is the best fit, since tiktok is all about community engagment and honest storytelling where people relate

I have worked with a seltzer start up promoting and making their social media strategy across platforms. But I dont own the content anymore