A creative way I’d lead sampling on and off campus is by using my role as Director of PR and Social Media for Sigma Delta Tau (sorority) to turn sampling into a social moment, not just a handout. On campus, I’d organize pop-ins at sorority events, sister study sessions, or getting-ready moments where products are shared organically and immediately used and posted about. Off campus, I’d extend sampling through brand-hosted meetups, PR packages for sisters to share on social, and coordinated content days where everyone tries the product at once. This approach creates real excitement, built in word of mouth, and authentic content all at the same time.

I’d engage my audience by making ColourPop part of my routine, like everyday makeup looks, quick GRWM videos, and TikToks that show how easy and fun the products are to use. I’d also play into new launches with first-impression videos, shade tests, and college ready or night-out looks that feel relatable. Keeping it colorful, and very trend-focused would make the content feel exciting and naturally encourage people to try the products themselves.

I love ColourPop because it makes high-quality, on-trend makeup feel fun, accessible, and not intimidating. The products are super pigmented, easy to use, and constantly updated with new launches that actually keep up with trends. I also love how the brand encourages creativity and self-expression without feeling overly serious.