You have to capture attention within the first 1-2 seconds by using a strong hook, change up the visuals every 1-3 seconds to keep your audience engaged whether thats the camera angle/quick cuts/on screen text/etc., and have some kind of call to action baked into the storyline so your audience knows what their job is like link in bio, follow for more, send this to a friend. Videos of mine that have gone viral have been quick, relatable, and are valuable for most people. I'm giving them an easy hack or showing them clothes that are trendy but affordable.

Instagram is really leaning into Shares and Saves in order to push out content to a broader audience, so I track engagement rate and engagement by interactions. For reels, I look at retention to make sure my hook worked, the breakdown between followers and non-followers to ensure it's being pushed out beyond my audience, and skip rate to see if my content landed.

I'm a Social Media Manager and my company is called With Love Socials. I specialize in beauty businesses and medspas. My instagram is @withlove_socials

An account that I manage is @hair.by.sophiaa