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I’m a member of ZBT, which has a big presence on campus through social events, philanthropy, and intramurals, so I could help WIP show up by sponsoring mixers, tailgates, and study sessions tied to our fraternity. I’ve also been part of Eller Sales Club, which is full of driven, career-focused students who would connect well with WIP as a way to keep their energy up for networking events, competitions, and late nights preparing for career fairs. On top of that, I’ve held tutoring sessions for public speaking classes, which puts me in touch with students across majors who are always looking for a little extra boost to stay sharp and confident. By tying WIP into these different areas—Greek life, professional clubs, and academic support—I could help position it as the energy brand that’s part of every corner of campus life.

WIP Energy can be represented on campus as the go-to boost for the college lifestyle, tying into late-night study sessions, game days, parties, and early classes after long nights. By handing out samples at busy spots like the library during finals or the rec center, sponsoring student clubs and events, and creating fun TikTok or Instagram challenges, WIP can feel like part of everyday student life. With student ambassadors spreading the word and giveaways like merch or finals fuel packs, the brand becomes less of a drink and more of a tool that helps students keep up with the nonstop pace of college