A time that I had to collaborate closely with a sales team to meet and exceed targets was during my experience working at Vantage Marketing selling pest control door-to-door. My team and I worked very closely with each other to build and increase our sales techniques. While this collaboration was beneficial, I joined the team halfway through the summer, and never received formal training. Although this did not seem a benefit to me at the time, it was a blessing in disguise. Due to not receiving training, I was forced to create my own sales pitch through days of hard work and experimentation, I quickly created a pitch that worked. Since I had to build my technique from the ground up, it was catered to the clients that we were serving perfectly. Due to this, my daily sales exceeded those on my team. After informing the team of my newfound pitch and techniques, my scratch-built pitch effectively changed my entire team's sales technique. In doing so, the team's sales, and contract value increased immediately. In the end, through collaboration and the desire to work to build each other up, my sales team was able to reach and exceed goals more efficiently than ever.

The best approach to developing and executing outreach strategies to drive client engagement is to first understand the audience. By understanding the audience you can start to build your pitch, finding the areas of need and explaining how your product fills that need. On a wide scale, like that on outreach client engagement, the key is to find the underlying need/desire and focus marketing efforts on delivering your solution in the most efficient way. The way that a company most effectively markets to farmers would be much different than that of trying to market to those in the tech industry. It is the same way that in some instances, door-to-door sales tactics are profitable. In others, it would be a waste of time and completely ridiculous. Porsche would never attempt to sell a new Porsche 911 992 Turbo by knocking on unsuspecting doors, they would instead focus their marketing on portraying luxury from afar and building the feeling that driving a Porsche brings. In that same sense, if I were to develop an outreach strategy to drive client engagement, I would first decide to study the ideal client and focus my marketing on giving the client the feeling that they desire, while solving problems that they have (whether realized or unrealized), catering to the specific product or service. With this method, and the continued excellent service, clientele would not only go up, but so would client engagement as a whole.