I've been a journaler for years, so the idea of a digital journal is really appealing to me. As a college student, content creator, and intern, my schedule can get pretty hectic, and I don't always have my physical journal with me. A digital journal makes it much easier to capture thoughts, ideas, reflections, and moments as they happen.I also love that digital journaling fits naturally into my daily routine since I'm already on my phone and laptop throughout the day. It allows me to stay consistent with journaling even when life gets busy, while still giving me a space to reflect, organize my thoughts, and document experiences in a meaningful way.

Yes: https://www.instagram.com/clovchoi/

This summer I'm based in the Bay Area for my internship, so a lot of my content revolve around exploring California with friends on weekends. I can naturally see Red, White & Blueberry fitting into beach days along the coast, sunset picnics, Fourth of July celebrations, road trips, and casual hangouts after work. The product feels especially aligned with the California summer lifestyle, whether that's enjoying it while watching the sunset by the water, bringing it to a beach bonfire, or sharing it with friends during a weekend adventure. Because my content is very lifestyle-driven, I would incorporate the product into real moments I'm already experiencing rather than creating something that feels staged.