Interview Questions
wearIQ
Bob & Brad Content Creation ICE SHOWER KIT

how would you use Bob & Brad products in your wellness/self-care routine?
After work or long study sessions, I’d use their tools on areas that hold tension like my shoulders, neck, and lower back, to relax and reset. Taking this time helps me unwind both physically and mentally.
wearIQ
Bob & Brad Content Creation ICE SHOWER KIT

How do you create content that resonates with a young professional audience?
I aim to show products in real-life situations — like getting ready for work, transitioning from day to evening, or quick self-care moments — so it feels practical and achievable. I also prioritise clear, engaging storytelling and clean visuals, while keeping the tone approachable and genuine.
Most importantly, I listen to my audience through comments, trends, and analytics, and adapt my content based on what they respond to. That way, my content stays relevant, helpful, and aligned with their needs!


