To drive people in-store to buy Not Your Mother’s products, I would focus on building buzz through authentic, community-focused content and creating excitement around the in-person shopping experience. I would create short-form videos and posts that highlight specific products and show exactly where to find them locally. This could include shelf tours, get ready with me routines using NYM products available at stores like Target or Ulta, or even fun challenges encouraging followers to locate their favorite products in-store. I would use location tags and relevant hashtags to make the content geo-targeted and easy to engage with.On campus and in my social circles, I would organize pop-up styling demos or product-centered events that align with in-store promotions. To drive purchases, I would offer incentives such as exclusive discounts, free samples, or giveaways for anyone who shows proof of purchase. I would also start a recurring social series featuring friends, local creators, or fellow students using NYM products, making the brand feel accessible and part of real daily routines.My goal would be to bridge the gap between social media and the store shelf, encouraging people not just to want the product but to actively go out and get it.

Moody College of Communication Honors Program

Delta Kappa Alpha (Professional Cinematic Arts Fraternity) Marketing ChairApril 2025 – Present

Texas Infinites (coed fraternity/sorority) Philanthropy Committee Member

April 2025 – PresentTexas Entertainment AssociationDigital Media Committee Co-Head January 2025 – Present

Collective Studios (Student Film Studio) Marketing Department, Creative Department April 2025 – Present

BurntXOrange Magazine Marketing Strategist & Trending WriterJanuary 2025 – May 2025

Spark Magazine Web WriterJanuary 2025 – May 2025

Texas Student Media Paid Student Marketing Influencer February 2025 – Present

Student Film Consulting Firm (Co-Founder) April 2025 – Present

Yes, I have one heard towards comic books: @krakoakid