I grow new accounts by focusing on high-impact hooks, consistent posting, and rapid testing. I study what’s already working in the niche, recreate those formats in a way that fits the brand, and use analytics to quickly double down on top-performing content to build momentum and scale growth.

focus on stopping the scroll in the first 1–3 seconds by leading with curiosity, value, or a strong local angle. For local recommendation videos, I use hooks like ‘You’re missing out if you live in [city] and haven’t tried this,’ or ‘This hidden spot in [city] is better than you think’—something that immediately makes the viewer feel like they need to know more. I also tailor hooks to trigger emotion or urgency—whether that’s exclusivity, convenience, or a problem being solved—and keep them short, direct, and visually engaging. From there, I test different variations and double down on the ones that drive the highest watch time and engagement. my

I’m comfortable with both, but I tend to thrive in environments with a bit of ambiguity and creative freedom. I like having the space to take initiative and problem-solve, while still making sure I stay aligned with goals and expectations.