I find that Tiktok and Instagram are the most effective for daily posts as it captures very large audiences that are diverse and located in regions all across the world. Additionally, the algorithms with Instagram and Tiktok allow for diverse engagement, collaboration across various stakeholders, and creativity across various dimensions and generations.

I create content that is specifically targeted towards the audiences that I am catering to. To effectively create content that appeals to my target audience, I conduct extensive research on the target population to understand their values, preferences, and backgrounds so that I can generate material that resonates with my audience. Moreover, I like to engage with members of the target audience one on one to gain a better viewpoint into what they want to see in content, what would make them inclined to purchase a product, and what might be missing from their lives that a product could help alleviate.