In previous experience with influencer partnerships, I prioritized discovering up and coming influencers that align with our message. i found success in cold-emailing and detailing why our brand matches their audience and how a collaboration would be beneficial for all parties.

For Candier, I’d create playful, visually appealing content that highlights candles in lifestyle settings, taps into trends, and engages followers with polls, quizzes, and giveaways. Collaborating with influencers and fostering community through the Facebook Group would help build brand loyalty and connection.

I love showing off m products in how I use them daily. It's accessible, it's easily replicated, and most importantly, it's real. People are more attracted to routines they can reach and reproduce. Day-in-the-life's, specialized routine videos, and quick-fix videos are key.