3614 Empire Dr APT 104 Los Angeles, CA 90034 United States

Idea 1: I would activate You Need This in LA by creating a social media campaign that basically states that "Sonny Angels Love You Need This." Sonny Angels are particularly trending with GenZ right now and having a marketing campaign that includes pictures of Sonny Angels around the world with the snacks would be a very fun way for Gen-Zers to engage with the brand. Idea 2: I would activate "You Need This" in LA by having a pop up stand at a Flea market that targets Gen Z and Millenials and include a photo booth station that people could take pictures at enjoying their snacks. This could also be used for marketing promo. Idea 3: Having a pop up at a party or bar and market You Need This as THE SNACK when you get the munchies. This would also include a photo booth for people to take pictures. Idea 4: Going around the streets with the snacks and having people try one and getting their review right then and there. 5. We could also ask a trivia question related to the environment impact that food has and then give our snack as an alternative wether they got the question right or wrong. Let them know by eating this snack they are actually supporting the environment in a way they would not with another snack.

I think Poppi is currently killing their social strategy by including billboards with Influencers on it in a social-media style way. This is a never before seen strategy that directly relates to especially younger audiences that are constantly engaging with influencers and social media content. Rather than seeing a brand have a billboard with a celebrity that does not relate to us it is amazing to see someone that can be much more relatable sometimes by only a few degrees of seperation. Also, Sprouts Market has a marketing campaign for probiotics that has caught my eye. They currently have a billboard in LA that says "Hot Girls Have IBS" in a Silver trendy font. This immediately caught my eye because ti was so in tune with online slang and phrasing and clearly was reaching the audience that it needed to reach to sell probiotics.