I would engage an audience to try Barebells products by creating experiences and content that feel authentic, social, and lifestyle-driven rather than overly promotional. On campus, I would introduce Barebells through sampling at high-traffic events like sorority gatherings, recruitment activities and study sessions. Pairing the product with moments students already enjoy makes it feel like a natural part of their routine. Digitally, I would use short-form content on TikTok and Instagram Reels to showcase Barebells in real-life scenarios—busy class days, post-workout snacks, or on-the-go moments. I’d highlight taste-first reactions, comparisons, and “grab-and-go” convenience to break the stereotype that protein bars aren’t enjoyable. Interactive elements like polls and giveaways would encourage engagement and curiosity.

I would be a great fit as a Barebells Brand Ambassador because I naturally live the lifestyle that the brand represents—balancing health, confidence, and fun. As a marketing and advertising student, I have a strong understanding of branding, audience engagement, and digital storytelling, which allows me to create content that feels both strategic and genuine. I’m highly involved on campus through my sorority, where I serve in a PR-focused leadership role and actively connect with large groups of students through events, recruitment, and partnerships. This gives me direct access to Barebells’ target demographic and the ability to organically introduce the brand in a way that feels exciting and relatable. In addition, I have hands-on experience as a college ambassador and intern, where I’ve successfully promoted brands through social media, word-of-mouth marketing, and creative content. I love creating lifestyle-driven posts that feel aspirational yet attainable, and Barebells fits seamlessly into my daily routine—from busy school days to workouts and social events.