Interview Questions
Plant People
Whole Foods Content Creator

What type of content do you believe performs best when it comes to in-store video?
For in-store video, I believe short, eye-catching content with clear, simple messaging performs best. Quick visuals that highlight the product’s benefits—like fresh ingredients, ease of use, or energy boost—grab attention fast. Including real people showing genuine reactions or quick demos helps build trust and relatability. Plus, ending with a clear call-to-action like “Grab yours today!” encourages immediate purchase while they’re right there. Bright, upbeat, and authentic vibes keep viewers engaged in a busy store environment.
Plant People
Whole Foods Content Creator

Please list your social media handles here (IG, TikTok)
Instagram- Okayitscid
Tik tok- Haterslovecid
Plant People
Whole Foods Content Creator

How would you approach creating compelling video content to showcase Plant People's products in a grocery store setting?
As a student-athlete, I’d create video content that feels real and relatable. I’d show myself spotting Plant People products while grabbing snacks between classes or after practice. I’d highlight how the natural ingredients help me stay focused and recover faster, maybe by showing me adding a supplement to my smoothie or taking it on the go. The video would capture my honest reaction—like, “This stuff actually works!”—to connect with others juggling busy schedules. Keeping it energetic and authentic would help show that Plant People fits perfectly into an active, on-the-move lifestyle.